According to pop culture expert Nick Ede of Express.co.uk, the Duke and Duchess of Cambridge are increasingly using Instagram to “control” their own “narrative.”
The royal couple should be “extremely cautious,” according to the expert, because several topics will be “off-limits,” including politics, personal opinions, and sponsored posts.
He continued, ” “Politics, for example, and any sort of personal opinion, I believe, will be off-limits. Anything that could be construed as an endorsement, I believe, must be handled with extreme caution. If it’s something like the Olympic Games or other sponsored events. They cannot appear to be endorsing something that has been paid for.”
This follows Kate and William’s difficult Caribbean tour, during which they faced mounting calls for the Queen to be deposed as head of state.
Ede described social media as a “strong strategic way of communicating” that will become increasingly useful as the couple “gets closer to becoming a king and queen.” It will help William and Kate “stay relevant,” especially as the Royal Family shrinks and more questions about the monarchy’s future are raised.