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AdSense for Search (ADS): New Site Approval Process Unveiled

Optimize Your Experience: Site Approval for AdSense for Search

We are thrilled to announce an exciting update for all AdSense users looking to maximize revenue through AdSense for Search (AFS) and Programmable Search Engine (ProSE). Starting March 4, 2024, a new streamlined approach will be implemented, enhancing the approval process for new sites. This change aims to ensure a cleaner and fairer advertising network while optimizing the user experience.

AdSense for Search (ADS) Streamlined Site Approval Process:

To harness the benefits of AFS on a new site, users will now need to add the site to the Sites tab in their AdSense account. This addition initiates a verification process to confirm ownership or the ability to modify the site’s content. This process also involves a thorough review of the site’s compliance with AdSense Program policies and Google Publisher policies. Once completed, the site will be marked as “Ready,” enabling the display of AFS ads.

AdSense for Search: Elevating Monetization Efforts through Streamlined Site Approval

Staged Implementation for Smooth Transition:

Understanding the importance of a seamless transition, we are implementing this change in stages:
New site-level approval process for AdSense for Search (AFS) sites - official statments

Automatic Inclusion of Existing Sites:

For users currently monetizing with AFS, existing sites will automatically appear in the Sites tab of their AdSense account. Until August 30, 2024, users have the opportunity to submit these sites for approval, ensuring a continuous display of ads during this interim period.

Submission Deadline:

Users who haven’t submitted their sites for review by August 30, 2024, risk the cessation of AFS ad serving until the site is successfully approved.

We appreciate your patience and cooperation during this transition, as our goal remains to uphold the integrity of our advertising network.

How to Navigate the AdSense for Search (ADS) Changes:

To assist you in navigating these changes seamlessly, we have provided comprehensive information on the new site-level approval process. Learn more about how to add a new site to your AdSense sites list and ensure uninterrupted monetization opportunities.


As we continue our commitment to maintaining a clean, fair advertising network, these improvements signify a positive step toward enhancing the AdSense experience. Embrace the changes, submit your sites for approval, and unlock the full potential of AdSense for Search. Thank you for being part of our journey to create a more efficient and user-friendly monetization platform.


Q1: When does the new site approval process for AdSense for Search (ADS) take effect?

A1: The streamlined site approval process begins on March 4, 2024.

Q2: How do I show ads via AdSense for Search on a new site?

A2: Add the site to the Sites tab in your AdSense account, undergo the verification process, and ensure compliance with AdSense Program and Google Publisher policies.

Q3: What happens to existing sites monetized with AdSense for Search (ADS)?

A3: Existing sites will automatically appear in your Sites tab. Submit them for approval by August 30, 2024, to continue ad displays during the interim period.

Q4: What if I don’t submit my sites for review by August 30, 2024?

A4: Google will cease to serve AdSense for Search ads until your site is successfully approved.

Q5: Where can I find more information about the new site-level approval changes?

A5: Learn more about the changes and how to add a new site to your AdSense sites list on our official platform.


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